Antrim Speakers Join The Mums At Work Elevate Your Business Ballymena Conference Lineup

Antrim businesswomen Ursula McKinney of Media Lab NI and Grace Smith of Forge Female Fitness have been confirmed as speakers at next week’s Mums At Work CIC Elevate Your Business conference.

They will be taking to the stage on Monday 25th March at the Tullyglass Hotel in Ballymena as part of an expert panel to discuss top tips for growth and success in business.

Ursula McKinney of Media Lab NI is a seasoned entrepreneur and marketer with over 20 years of experience in PR, branding, marketing, and event management. With a career that has included collaborations with major global brands such as Hilton, Coca-Cola, and Google, Ursula has earned recognition as a leader in the field. 

As the co-founder of Media Lab NI, a professional content creation and event marketing company, Ursula, who is from Glengormley and now living in Muckamore, is well-equipped to share her journey to entrepreneurial success.

In her talk, ‘Creating Your Own Journey’, she will be revealing the key sales and marketing tactics that you can use in your own business to drive more success. 

Ursula said: “I hope that people can be inspired by my story and utilise my business tips and advice to achieve success in their own business. 

“The life of a female entrepreneur can be very isolated but Sinead made Mums At Work a thriving environment that offers unrivalled support and made it cost-effective for every business owner to be a part of.

“It is invaluable for growing your network and your business”.

Ballymoney born, now living in Ballyclare, woman Grace Smith is the founder of Forge Female Fitness. After losing her father at 21, and losing 156lbs within 12 months, Grace decided to help others achieve their goals and now runs three successful coaching businesses, transforming thousands of women’s lives over the last 8 years.

Forge Female Fitness is the North Coasts No.1 Ladies Training Studio, sculpting confidence, building strength and fostering community. We help women restore their confidence, health and happiness, and make positive long-term lifestyle changes, so they can take on life feeling mentally and physically strong, energised and fulfilled.

In her talk, “From Transformation To Triumph”, Grace will share how to use your background, experiences, and personality to boost your business and build a loyal community.

Speaking about her talk, Grace said: “I want people to feel inspired to use their experience and unique personality to further build their brand and business and not be scared to take risks and back themselves, along with practical tips on how to take what they’ve learnt and apply it straight into their business.”

The event aims to uphold the vision of its late founder, Sinead Norton, by providing a supportive and nurturing environment for women in business. Taking place from 10am-4pm on Monday 25th March at the Tullyglass Hotel in Ballymena, the event is designed for business women who want to take their business to the next level. 

The speakers at the event will provide inspirational stories of business growth, resilience, personal brand, and transformation.

The event is the brainchild of energetic and passionate businesswoman Sinead Norton who created the network and its events as a way to help support and nurture women in all types of roles and businesses across the country.

Sadly, Sinead passed away last November following a battle with cancer, however, speaking about the network she previously said: “I’m a mum of seven and when I owned a large thriving and multi award winning wedding business, I quickly realised that survival is dependent on past brides and other suppliers referring you. 

“I wanted to create a space where business women working on their own could come together to stay motivated and work towards their dreams.” 

Elevate Your Business has become an annual Mums At Work event attracting hundreds of like-minded women who attend the event, speak at it and who exhibit their businesses in the trade area.

According to director Danielle Norton, Sinead’s daughter, it’s an opportunity for women to “exchange ideas, share experiences, and learn from one another” and “it’s an opportunity for women to “exchange ideas, share experiences, and learn from one another”.

She added: “The purpose of the Elevate Your Business events is for women to have a chance to meet other women who are looking to grow their businesses. 

“It is a welcoming and supportive environment for women to feel comfortable and gain confidence.  We hope the attendees will make new connections, receive referrals and increase their brand visibility. We also hope they leave feeling inspired and motivated by our speakers who will give valuable insight and tips on how to take your business to the next level.”

For more information, to book a ticket or a stand at the Elevate Your Business event on March 25th go to >> https://bit.ly/MAWelevatePress or search for the event on Eventbrite.

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