North Belfast businesswoman Tina Calder of Excalibur Press has been confirmed as a speaker at next week’s Mums At Work CIC Elevate Your Business conference.
She will be taking to the stage on Monday 25th March at the Tullyglass Hotel in Ballymena as part of an expert panel to discuss top tips for growth and success in business.
Tina is the founder and chief vision officer of Excalibur Press, she began her career in journalism. In more recent years, she has become an expert in sales conversion, copywriting, thought leadership, brand storytelling, and content and marketing strategy, as well as being a trainer and speaker.
Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.
In her talk, ‘Building A Personal Brand: The Importance Of Standing Out From The Crowd’, she will be taking you on a whirlwind tour of the importance of building a personal brand and revealing her top tips, tricks and techniques for standing out and being memorable.
Along with examples from her own personal journey, Tina will outline the pitfalls and risks of raising your profile whilst demonstrating the opportunities and benefits of taking the leap into the public eye.
She said: “I hope that my talk will help businesswoman understand the importance of a personal brand and why it’s more important than ever before to consider how you present yourself to the world.
“Being authentic is a buzz phrase used so often these days that people forget what it really means, learning to be your authentic self whilst carrying a personal brand can often be a daunting experience.
“I hope attendees at the Mums At Work Elevate Your Business event will go away feeling much more confident about crafting and honing their personal brand.”
The event aims to uphold the vision of its late founder, Sinead Norton, by providing a supportive and nurturing environment for women in business. Taking place from 10am-4pm on Monday 25th March at the Tullyglass Hotel in Ballymena, the event is designed for business women who want to take their business to the next level.
The speakers at the event will provide inspirational stories of business growth, resilience, personal brand, and transformation.
The event is the brainchild of energetic and passionate businesswoman Sinead Norton who created the network and its events as a way to help support and nurture women in all types of roles and businesses across the country.
Sadly, Sinead passed away last November following a battle with cancer, however, speaking about the network she previously said: “I’m a mum of seven and when I owned a large thriving and multi award winning wedding business, I quickly realised that survival is dependent on past brides and other suppliers referring you.
“I wanted to create a space where business women working on their own could come together to stay motivated and work towards their dreams.”
Elevate Your Business has become an annual Mums At Work event attracting hundreds of like-minded women who attend the event, speak at it and who exhibit their businesses in the trade area.
According to director Danielle Norton, Sinead’s daughter, it’s an opportunity for women to “exchange ideas, share experiences, and learn from one another” and “it’s an opportunity for women to “exchange ideas, share experiences, and learn from one another”.
She added: “The purpose of the Elevate Your Business events is for women to have a chance to meet other women who are looking to grow their businesses.
“It is a welcoming and supportive environment for women to feel comfortable and gain confidence. We hope the attendees will make new connections, receive referrals and increase their brand visibility. We also hope they leave feeling inspired and motivated by our speakers who will give valuable insight and tips on how to take your business to the next level.”
For more information, to book a ticket or a stand at the Elevate Your Business event on March 25th go to >> https://bit.ly/MAWelevatePress or search for the event on Eventbrite.
