Stefany Watson is a digital marketing and e-commerce specialist with over a decade of experience in email marketing, online sales optimisation, and strategic brand growth. As the founder of Digital Ghost NI, she helps businesses enhance their digital presence, increase sales, and implement effective marketing strategies.
A passionate advocate for data-driven marketing, Stefany’s career began in hospitality management, where she leveraged analytics and strategic placement to boost sales and customer engagement. She later transitioned into freelance social media consulting and served as Head of Marketing for a well-known brand, before launching Digital Ghost NI—a consultancy dedicated to helping businesses scale through optimised e-commerce and email marketing strategies.
As a key committee member of Mums At Work, Stefany plays a pivotal role in advising the directors on marketing strategy, digital growth, and promotional campaigns. She provides expert insights on website optimisation, email marketing, and online visibility, ensuring that Mums At Work continues to grow and reach more female entrepreneurs.
Stefany is dedicated to helping women in business harness the power of digital marketing, making their brands more profitable, efficient, and impactful in an ever-evolving online landscape.
